Week 4: 2012 // Futures Illustration – Green. Not just a colour.

THINKACT_JOANACASACALEMOS

Throughout 2012 we are sharing an illustration with you every week to help you to re-imagine the future that you choose. For the fourth week of 2012, we are sharing Ed Gillespie’s future. Ed is co-founder of sustainability communications agency, Futerra.

Ed Gillespie's Future, illustrated by Joana Casaca Lemos

Ed Gillespie’s Future:

The Future I Choose is green. Not just a colour. Not just a political party. Not just a term for naivety! It’s a philosophy and a creative, experimental, cutting edge, super-sexy approach to life and lifestyle that is what the 21st century will be all about. Where we live, how we work together, how we get around, what we eat, where it grows, what fuels our fires, warms our hearts and inspires our minds – all are up for grabs… we’re beginning to realise consuming ever vaster quantities of ‘stuff’ ain’t making us happier (and we certainly can’t eat money), and that unequal societies make us sick – physically and mentally. The future I choose is in tune with the earth beneath our feet, recognises us as people not just consumers and celebrates our collective potential to do the right thing. And, I think we might even get there! 

Illustrated by Joana Casaca Lemos:

The reference to color Green and all its different meanings, is what drew me to Ed Gillespie’s future. It allowed me to reflect on why a positive lifestyle is typically associated with just one color – green. Color swatch books are part of the designer’s toolkit. Inspired by Ed’s words, the swatch book has been re-branded to represent the infinite colors and tones that make up this “Green Future”. And, with the thought ‘think global, act local’ in mind, I have proudly used some images taken at home, in Portugal.

Read Joana’s Futures Interview, here. And, follow her on Twitter @joana_cl.

Follow Ed on Twitter @frucool

Love this illustration? – Help make our very collaborative book by donating to our crowdfunding campaign