‘Think.Act.Vote encourages us to think about our future, voice our opinion and communicate our message; Beautiful Soul is proud to be part of such a refreshing campaign.’ – Nicola Woods
Founded by London College of Fashion graduate, Nicola Woods in November 2008, Beautiful Soul is an eco-aware, luxury womenswear label and has gained recognition for its creative, intelligent and open minded approach to design. Beautiful Soul live to Gandhi’s words “Be the Change you wish to see in the world.”
A world away from throwaway fashion, Beautiful Soul is aimed at a woman who is aware of the importance of originality and quality in a garment, relishing also the story behind each creation. Beautiful Soul prides itself in combining the most indulgent vintage fabrics with sustainable alternatives. The delicacy and luxury of the materials combine with the expert London-based manufacturing, to give the wearer a truly unique fashion experience.
Nicola believes that individuality is a key factor in Beautiful Soul’s design process. ‘Women these days aren’t taken in by throwaway fashion, and seek to buy and wear clothes that are unique and timeless. The use of a vintage Japanese kimono offers exclusivity and by giving it a new lease of life, it is hoped that it can be cherished for a lifetime. We have captured Beautiful Soul’s signature style, but have also added a playful twist, in keeping with the refreshing message of Think.Act.Vote. The collar is removable and has been made from old business cards (that were produced in error) and combined with scraps of organic peace silk, providing a solution to ‘zero’ waste. The garment is multi functional and can be worn as a dress or as a skirt, depending on your mood; after all, a woman loves to change her mind!’
And what about the Future that Nicola Chooses?
So whats your take on the future? Tell us about it here.