Alicia Bastos is a born and breed Brazilian, who has been working for the last 13 years in the Creative Industries in Brazil, France, U.S. and London. She has worked as a marketing consultant for fashion brands in Brazil, organized Breast Cancer Campaign events in Brazil and New York whilst working for the best luxury brands in the world such as Gucci, Prada, and Dior in London. In 2007, along with Craig Niemen, Alicia created “Transcience” at Proud Galleries in Camden, London. The project introduced electronic music, performances, fashion, and photography to the gallery programme and raised funds to the World Land Trust. This project was followed by the establishment of Alicia’s monthly non-for-profit project in Soho, London, “Braziliality“, which promoted the art made by Brazilians or by artists inspired in Brazil.
At the same time, Alicia found herself working as a freelance event manager for a variety of businesses such as Pixar and Nokia as well as working in major art venues around London. After having completed her MA in Enterprise & Management for the Creative Arts at the University of the Arts London, Alicia is currently working at ditto.tv as project manager running cultural projects such as a monthly talk, Campfire, and helping with the programme production of Radioditto.
?!X: What’s the Future You Choose?
AB: The Future I choose is the present I change, making a positive difference into the world with my attitude and choices. The Future I choose has more balance between things, there is mutual respect beyond material possessions and superficial beauty.
?!X: What’s a ‘think’ to create this future?
AB: Understand the the only changing thing is change itself. The Hindu Prince Gautama Siddharta, the founder of Buddhism, 563-483 B.C. said: “Everything changes, nothing remains without change.” Thinking, or being conscious of our attitudes can build a better future. When I personally made self awareness an exercise, I was able to develop a much better understanding of how easy is to change. The book ‘Awakening the Buddha Within‘ is a good tool. Or be inspired by this video.
?!X: What’s an ‘act’ to create the future you choose?
AB: The importance and responsibility of choice. Learn how to make clever choices, the ones that are motivated by a great outcome, if you can make it thinking that we are part of one society, that you can choose to make it your community. A good book is Smart Choices: A Practical Guide to Making Better Decisions We live in a beautiful world and its worth to make a better future happens and not just with that it will.
?!X: What’s a ‘vote’ to create the future you choose?
?!X: Future Soundtrack – What song would you take with you into the future?
AB: Everything is Alright – Four Tet
?!X: What are your five all time favourite weblinks?
- RSA Animate – Changing Education Paradigms
- I Met the Walrus – this is a beautiful animation about an interview with John Lennon, very empowering
Follow Alicia on Twitter @AliciaLix
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